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That's why I really think the two will coexist as long as the sensor in the Blackmagic Camera is smaller than the competition. People still like shooting full frame (me being one of them), so I don't think the full frame cameras will be hurt, especially because people still by them in droves for the still camera abilities. The investment is far beyond what they can afford. I think the cameras are reaching different markets - anyone who is buying a T4i is not seriously going to think about getting a Blackmagic camera. You've also got a camera like the D800 which can record externally, so for not much more money you've got a full frame camera that can do some incredible quality out of the camera and is probably similar, if not better in low-light situations. It's not going to be able to do that well in low-light, with ISO 1600 probably being the top end. Then the fact that the sensor in the BMCC is a bit smaller than 4/3s with a 2.3x crop, that's going to turn plenty of people off. Firstly, the DSLRs are great stills cameras, which is going to attract customers regardless. Canon/Nikon is totally different scenario.

The issue is that they are too similar and the FS100 is a better value for a number of reasons. The AF100 and the FS100 are similar cameras that both do AVCHD at similar bit rates and record 8-bit externally. You had Panasonic who allowed their GH2 to be hacked and thus have far better recording quality in-camera than the AF100 - at about 1/4 the cost. There's no word yet on when this update might be released, but considering they had a press release completed, it wouldn't be a stretch to say that it won't be far off. This will make life easier on set and in post, and it will make the data wrangling process a bit more organized - assuming, of course, that the Director of Photography and ACs set the file names correctly in-camera. The first three or four characters can be adjusted depending on the user setting, and when three characters is selected, the fourth will be adjusted automatically for recording quality. On a film production with dual-system sound, the only major upgrade for 7D owners is the ability to adjust file names in the camera. It's clear that Canon does listen to its customers, as manual audio has been one of the major features that customers have been vocal about. It's interesting that Canon is going back to support a camera that will likely be replaced sometime this year, but it's certainly possible they will hold off until 2013 to introduce a new 7D. File Name Setting - First 3 or 4 characters in the file name can be adjusted, depending on the setting.Manual Adjustment for Audio Recording Levels.Auto ISO Maximum Setting - ISO 400-6400.In-Camera RAW Conversion - RAW images can be edited in-camera and options can be changed before saving the finished file as a ready-to-print JPEG.Improved RAW Maximum burst - from 15 frames to 26 frames.